D J MILES DEBRIEF

With a heritage dating back to the ‘60s, we wanted to make sure that the traditions and values of the business were portrayed for all to see. With an extensive range of products to work on, we started the project with their West Country tea.

To achieve a Kraft finish on their tea cartons we used an out of focus wood grain background, with the board inverted to give a textured feel. Each of their many varieties of tea is reproduced with the same background and design, with only the name of the tea and the logo in a variety of carefully chosen, vibrant colours – helping to control the cost per unit whilst achieving quality and consistency across their range.